service

Lead Intake Automation, CRM Setup & Optimization, Follow-Up System

Website

maidmatch.com.au

Project Overview

MaidMatch is an Australian cleaning service provider offering bond cleaning and general cleaning. We built an automated lead capture, CRM, and follow-up system to bring order to their previously chaotic lead flow. Leads from multiple channels are now consolidated, properly tagged, and followed up automatically — turning previously lost opportunities into booked jobs.

our role

We designed and implemented an integrated lead capture pipeline for Facebook Lead Forms, website forms, and JotForm. Automated workflows ingest, clean, and tag lead data in the CRM, while follow-up sequences via SMS and email keep prospects engaged until they convert. This system ensures every lead is captured, tracked, and acted upon without manual effort.

challenges

  • Leads scattered across multiple platforms with no central tracking
  • Poorly designed forms causing lost or incomplete lead data
  • No consistent follow-up process, resulting in missed revenue

Key Results

  • ~400% increase in conversion rate
  • 100% of leads properly tagged and tracked in the CRM
  • Complete automation of intake and follow-up
Join us in the Loop.
Contact us
Arrow Right
Top Arrow Icon
top